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Welcome, I'm Sergio Traversa, I deal with marketing and sales, and I am engaged as a commercial director in WellTv, which is starting to become one of the most followed television broadcasters at a local level, i.e. Brescia and its province, but which is also starting to be noticed by the national and European markets.
WellTv is visible locally, in Lombardy with channel 176 dtt or digital terrestrial, throughout Italy with channel 810 Sky and with channel 68 HBB TV tasto Rosso, Bon, is on air on 13° EST EUTELSAT and with Hotbird throughout Europe and North Africa, with a rich and incessant schedule of programs among the most varied: from culture to current affairs, passing through a lot of art, news, investigations and agriculture, well-being, politics, and justice without censorship and without forgetting a lot of sport, both local, national, and international.
We give the opportunity to present books both from our studios and remotely, with live broadcasts and social networks always active and updated (Facebook, YouTube), as well as a constant live streaming on the official website www.welltv.it.
We offer the best advertising offer consisting of STATIC SPOT of 10" and/or VIDEO SPOT of 20"/30" to max 3 minutes.
Our offer is customizable based on your specific needs for cost containment, and/or based on your needs for compensation for debts and tax deductibility.
WELL TV with a crew of journalists and videomakers with thirty years of experience guarantees independent travel and on request for a possible live TV broadcast.
We have cameras, latest generation drones, operated by expert drone operators with specific qualifications, professional microphones of different types.
We are ready for an effective collaboration with you by interpreting your specific needs.
Your advertising videos and event videos, which will be produced by us, will always be shared on the broadcaster's social networks and on sector social groups, as well as on YouTube channels.
We can convey the television advertising, created for you, in sporting events, broadcast through our columns, in order to increase your visibility with your target audience.
If you do not yet have an official partner to provide you with television advertising services, this can be an excellent opportunity to start a profitable and ongoing collaboration.
WellTv is a trademark registered on February 21, 2024 by the Massimiliano Lanzani Publishing Group.
From January 2025, WellTv will be landing on other DTT channels throughout Italy and on 810 Sky it will be in full HD.
We have already begun to expand the broadcaster's boundaries outside the province, with national and international content.
At a local level, we continue to maintain the two columns dedicated to Brescia Calcio BSFC and Pallacanestro Brescia.
However, dozens of formats have been broadcast in the last 9 months at a national level, also with the broadcaster's editorial offices present in Milan, Rome and Terni.
So in 2025, new programs will also start and the television studios will be made available for third-party productions, for the purpose of recording their own content, such as podcasts and above all, the radio programs of Radio Well will be put on the schedule.
Starting tomorrow, you will be able to watch all the programs made so far live or on demand.
So an unmissable amarcord, where, for example, the Paris Olympics, followed and broadcast in collaboration with the publisher Giacomo Spartaco Bertoletti of the Samurai magazine, will constitute the highest point of the reruns, with exclusives also from Casa Italia in Paris, which also took care of the recording of the 2024 Paralympics (the only local TV present in Paris for both the Olympics and the Paralympics).
Vittorio Sgarbi and Gabriela Camilla Maria Garbellini, who delighted us with her services, especially from Sondrio, have both enriched the culture of viewers, with their splendid services dedicated to art, with numerous events dedicated to the most established artists, not only of the past, but also of today.
To this end, we have broadcast over 100 episodes dedicated to art, also with the presence of the aforementioned best art critic in the world, who has reviewed hundreds of artists on the screens of WellTv, with the collaboration of Gabriela.
We have created about twenty new formats that will deal with various themes, among which the fundamental one is the search for the valorization of Made in Italy, with the Italian Excellence Award.
And all this thanks to our Crossmedia Editorial Director Massimo Lucidi, who is preparing to give the 12th award in Washington, next October 4, in front of the White House, with his E-inovation foundation.
So this award has become a point of reference for Italian companies that want to aim to become recognized for the merits acquired in spreading the values of Made in Italy, in Italy, in the United States of America and in the world.
Massimo Lucidi also followed the American presidential elections, won by Donal J. Trump.
So we can say that history, geography and international relations have forcefully entered our schedules.
Every day the WellTv news is broadcast directed by our editor in chief Riccardo Este, so thanks to him the information has become daily in the management of the news.
We are present in all sports, such as Italy Football in Paris, Basketball, Volleyball, the Champion League of Football, with the sports news edited by Francesco Domenighini.
Francesco also hosts the column dedicated to motors with Zona 300, while, always in the same sports field, Attilio tantini hosts the historic column Motori a 360°.
Instead, thanks to Norberto Cacho Mastrocola, the two columns relating to the weekly broadcasts dedicated to the great Italian, European and world Rugby have been included in the sports news.
For martial arts, every week the Voice of Samurai is broadcast, directed by Master Spartaco Bertoletti and coordinated by Carol Visconti.
We have created columns dedicated to the human psyche, which have been enriched by the testimonies of various psychologists.
Therefore, various formats are dedicated to the person and in particular those conducted by our psychologists Mattia Loy and Elisa Simeoni.
The psychology column by Mattia Loy, a well-known work psychologist, has become a point of reference for everything concerning the causes of discomfort dependent on subordinate and non-subordinate employment relationships.
Particular attention was paid to the animal world and in particular to that of four-legged friends, with two specific broadcasts.
This year, WellTv was also in the Vatican, the Senate and the Chamber of Deputies.
In this context we are always witnesses of exhibitions, conventions, press conferences, with events broadcast in the Vatican and in Rome, in the buildings of the Institutions, such as the Government, Senate and Chamber of Deputies.
We interviewed the Prime Minister Giorgia Meloni, the President of the Senate Ignazio La Russa, the Vice Presidents of the Council of Ministers Matteo Salvini and Antonio Tajani.
We gave space to all the most prominent figures in politics, art, culture and information, participating in festivals and conventions, on which the basis for the future of our nation is being created.
Our microphones have included sports champions, presidents of federations, affiliated with Coni, and President Malago' himself.
Therefore, particular attention was paid to politics and the Catholic religion, with the columns created for the Catholic Church.
In fact, the Catholic world also found ample space on the broadcaster with the columns "Incontri sulla Soglia" and also in the program curated by "Voce del Popolo".
Thanks to the dynamic collaboration with Franco Ferrari, and in the context of religious concerts, how can we not remember the one held by Grande Brescia on August 31, 2024 and dedicated to Pope Paul VI?
Again, the commitment of the same has found space in the opening towards other religions with the creation of the Italian Indian Press Club, with which we want to give voice to the new emerging classes, composed of non-EU citizens, coming from the Indian-Pakistani area, but not only.
The Historic Christian Democracy, through its excellent President, Franco Ferrari, has invited important political figures, such as parliamentarians, lawyers, politicians of all political and religious affiliations, who have been able to freely express their opinions and beliefs on everything that concerns modern society, without therefore suffering any censorship.
A lawyer from Rome, Emanuela Fancelli, dedicates herself every week to her column "L'Opinione di Emanuela".
Another independent weekly column, published by the broadcaster, is "Crimes and Mysteries", by Francesco Mura, who every week takes us inside the most controversial investigations, including even the Pantani case.
A special mention goes to Stefano Lanzoni's weekly column, "Contatto Libero", which ranges across multiple topics, all of which can be linked to human relationships.
Our journalist Roberta Morelli organizes sumptuous concerts of great success, with exceptional performers, but she has also dedicated herself to several important contributions for the dissemination of culture and in particular of reading, with her well-known publications and with the publications of which she is the editor.
Tg Events and Adnkronos have also found ample space for their formats of excellent quality.
Other exceptional productions have been broadcast this year, such as "Un Volto Una Voce", "Divulgazione Sociale", "Teen G" and all this in collaboration with the best schools, and also WellEuropa, WellOlimpiadi and the same WellMagazine, conceived and conducted by our Riccardo Este and Roberta Morelli, with the aim of following and supporting the schools.
All this hard work is coordinated by the production manager and director Rudy Franceschini, who uses, in addition to twenty employees, also a dozen interns, fresh from the best schools in Brescia.
Therefore, a warm thank you is due to those who believe in the project and make WellTv the most ambitious project of the year, and especially to the aforementioned director, together with Rudy, Mihidu, Tiziano, Francesco, Norberto, Roberta and Riccardo, Gabriela, and to all the interns from the best schools.
But the WellTv project is not an end in itself.
In fact, what gives us the most advantage over the competition, thanks to the great variety of columns and interests, which can gain the appreciation of the viewing users, are the views that its personalized broadcasts and its commercials can receive.
In fact, the most viewed video has obtained 2,285,000 views on the Facebook page alone.
So the Massimiliano Lanzani Publishing Group is constantly growing, considering an average of over 150,000 daily views and with peaks of over 300,000 views, during the exclusive images from Paris, for the 2024 Olympics, the only TV present in Casa Italia, in addition to the national giants, while the other local TVs can boast a maximum of around 2500 views per day.
WellTv is therefore part of the Massimiliano Lanzani Publishing Group.
With the Massimiliano Lanzani Publishing Group, owner of the WellTv brand, your television advertising is at zero cost, practically free, because the expenses incurred are fully deductible at 100% from your business income.
Furthermore, your visibility is maximum because every day an average of 200,000 people can view your commercial and this not only on television but also on our social channels.
TV has taken a giant step with cross-media, which constantly brings to all smartphones, not only local or national, but also global, the companies that decide to rely on Welltv!
WellTv, the TV that wasn't there, today is here!
Contact me now for an informative interview without any obligation on your part, by calling 3356470151!